Three Ways Millennials Can Start Saving More Money


For too long, Millennials have gotten a bad rap about money and their ability to save for a rainy day or retirement.

However, a new "Relationship With Money" survey by financial services firm Edward Jones found that not only do more Americans born between 1981 and 1996 consider themselves "savers" than those in their parents' Gen-X cohort (48 percent vs. 46 percent), but that Millennials also were better at socking away emergency funds (75 percent vs. 66 percent).

That’s right. The same Millennials whose motto could be "Why buy a car when you can Uber?"

"This debunks the myth that Millennials aren't as financially focused as other generations," says Edward Jones investment strategist Nela Richardson.

And the survey isn’t some outlier. It's supported by other research.

The Federal Reserve Survey on Consumer Finances found that while Millennials are deep in debt, more than 42 percent have retirement accounts, the highest share for those under 35 years of age since 2001.

Part of what’s driving Millennials' emphasis on saving could stem from lingering memories of the Great Recession.

"Back in the late 2000's, the oldest cohort of millennials entered the worst job market since the Great Depression of the 1930's," says Richardson.

"For younger millennials, watching their parents and other family members go through that experience may have also made them more aware of the risks of a market downturn or some other unexpected event, such as losing a home or a job, and so they're more conservative when it comes to spending and saving in their adult lives," says Richardson.

One potential alarm bell uncovered by Edward Jones' sampling of more than 2,000 adults nationally age 18 and over: While 92 percent were honest enough with themselves to recognize there was room for improvement in their financial health, the very thought of saving money sufficed to make more than a third feel either "anxious" or "overwhelmed."

If that sounds familiar, here are three steps to consider:
  • Identify your money-related emotions. People often have emotional responses to money. Getting a big bonus at work can make you feel euphoric; agonizing over what to do with it can be paralyzing even as the logical part of your brain (invest at least most of it) fights it out with the emotional part (splurge it all!). What’s key is knowing that letting your feelings dictate your spending, saving and investing choices can lead to poor decisions.
  • Develop a financial strategy. Keeping your cool starts with identifying your main goals – a down payment on a new home, college for your children, a comfortable retirement – and then sticking to a sound, long-term path for attaining them.
  • Get an "accountability partner." Meaning, someone with whom you're comfortable sharing your finances. It could be a family member. Or a professional financial advisor, such as a local one at Edward Jones, who has the perspective, experience and skills necessary to help you make the moves appropriate for your situation.
"Whether you are strapped with student debt, saving to buy a home or trying to build an emergency fund, there are trade-offs that must be made in balancing these short-term goals and our long-term financial future, such as investing for retirement," Richardson says. "Without a sound financial strategy, most people tend to be reactive rather than proactive and feel that their money is controlling them."

Top 5 Trend-Setting Vehicles


If you’re in the market for a new vehicle, consider purchasing one you can make your own. While just about any vehicle can be transformed with a few simple products, certain makes and models are more accessory-friendly than others.

Every year the Specialty Equipment Market Association (SEMA) recognizes the most accessory-friendly vehicles during the annual trade-only SEMA Show in Las Vegas, Nevada. SEMA Show exhibitors, who make the products and accessories for today's popular models, vote to honor the vehicle platforms they believe are best for accessorizing.

SEMA Vehicles of the Year awards are presented in five categories, including car, truck, 4x4/SUV, sport compact and powersports vehicle. These vehicles are embraced by the industry due to their ability to help showcase and launch new aftermarket parts.

SEMA Car of the Year: Ford Mustang

The iconic Mustang added to its legacy as one of most popular cars of all time for vehicle enhancement by winning the award again. Whether you’re adding LED headlights or a new exhaust system, both the appearance and performance can be easily upgraded on the modern muscle car. On and off the track, this vehicle continues to be reliable, customizable and in high demand among consumers today.

SEMA Truck of the Year: Ford F-Series

The Ford F-Series is one of the most popular lines of trucks on the market, and it’s one that offers unlimited versatility. Ford F-Series trucks can be easily upgraded and transformed into a bold, new ride by adding products like protective bed covers, running boards for easy access or a new air intake system for instant power gains.
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SEMA 4X4/SUV of the Year: Jeep Wrangler

Due to the many different ways you can turn it into the ultimate off-road ride or personalize it as your everyday vehicle, the Jeep Wrangler was named the most accessory-friendly vehicle in its category for the ninth consecutive year. A favorite of the off-road community, the Wrangler is known for its unique styling and accessibility to aftermarket lift kits, off-road or all-terrain tires, hood mounts and fender flares, among many other products.

SEMA Sport Compact of the Year: Ford Focus

SEMA Show exhibitors, who are at the forefront of the automotive aftermarket industry and have the unique ability to identify the hottest vehicles emerging for future trends, honored the Ford Focus for the fourth straight year. Whether it's a body kit, wheel/tire package or suspension and steering systems, a Focus can be easily transformed into the ultimate tuner ride.
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SEMA Powersports Vehicle of the Year: Polaris RZR Turbo S

The Polaris RZR Turbo S won the first-ever award presented to a vehicle in the powersports segment. The RZR is a great new vehicle for enthusiasts to discover the thrill and excitement of off-roading, and it lends itself to customization, enabling owners to easily personalize it to their desired preference.

SEMA Vehicles of the Year Awards heighten awareness for aftermarket products, and they are an example of the industry’s partnership between automakers and aftermarket manufacturers. SEMA Show exhibitors who select the award winners are manufacturers of products designed to improve performance, safety and convenience, as well as those that enhance appearance and comfort.

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